Marketing in Phlebology (CCPN2015-16)
This quiz accompanies the American College of Phlebology's Core Curriculum for Phlebology Nurses chapter 16, "Marketing in Phlebology." Allied healthcare practitioners who have reviewed chapter 16 are encouraged to take the following quiz to gauge their knowledge and competence related to the content presented.
If you have not already purchased a copy of Core Curriculum for Phlebology Nurses, now in its third edition, please visit the ACP store by CLICKING HERE.
As a result of reviewing the ACP's Core Curriculum for Phlebology Nurses chapter 16, "Marketing in Phlebology," learners will be able to:
- List differences between sales, marketing, and public relations
- Despribe the 4 Ps of marketing and how you can apply this to your practice
- Discuss your circle of influence and how it can reach potential patients
- Identify factors that increase the likelihood of successful marketing and branding.
Terri Morrison, BS, VocEd, RN - Author
Margaret Mann, MD - Content Reviewer